Ms.Mal Designs (Designs By Ms.Mal)
Hobart, Tasmania, Australia
14th May 2024
OVERVIEW
The ‘Artful Adventures’ Campaign seeks to enhance Ms. Mal Designs’ social media visibility across multiple platforms while promoting their online stores and website. Despite operating within a limited budget, the campaign relies on original content to build brand awareness. Additionally, it aims to create a consistent brand identity by rebranding social profiles and stores, ensuring uniformity in profile pictures, banners, and business cards.”
Campaign Goals:
Increase Brand Awareness
Boost Sales
Grow Followers - ( FB: 37, INSTA: 44) (LinkedIN: 25, PINTEREST: 9)
Rebrand Social Profiles and Store to a Consistent Brand
Apply all new changes.
BRAND AWARENESS STRATEGIES
Strategies that the “Artful Adventures” Campaign by Ms. Mal Designs might be using for brand awareness:
Original Content Creation: The campaign leverages unique and engaging content to capture the audience’s attention. This could include AI-generated designs, behind-the-scenes glimpses, or creative posts related to their products.
Social Media Engagement: Ms. Mal Designs likely actively engages with their audience on social media platforms. They might respond to comments, run contests or giveaways, and encourage user-generated content.
Collaborations and Influencer Marketing: Partnering with influencers or other brands can help expand their reach. By collaborating with like-minded creators or influencers, they can tap into new audiences.
Consistent Branding: As mentioned earlier, the campaign aims to rebrand social profiles and stores. Consistent branding across all platforms reinforces their identity and makes it easier for followers to recognise and remember them.
Paid Advertising: While operating within a limited budget, they might still allocate some funds for targeted ads on social media or other platforms to reach a broader audience.
THE BUSINESS
Ms. Mal Designs (Designs by Ms. Mal) is a sole trader online business with two key components:
Online Print On Demand Stores:
Ms. Mal Designs operates stores on platforms like Redbubble, Etsy, eBay, and Square.
Their specialty lies in AI-generated designs on various products.
Products include original artwork, postcards, gift cards, and more.
Freelance Digital Solution Service:
Ms. Mal Designs offers digital content creation and social media management for small businesses.
They optimise content and enhance social media presence.
Facebook and Instagram serve as their primary social media platforms.
Meta Business Suite helps schedule posts and create ad campaigns.
LinkedIn connects them to potential clients, customers, and employers.
Pinterest showcases their designs and provides helpful tips.
BRAND IDENTITY (redesign)
Ms. Mal Designs seeks a streamlined brand identity across stores, social media, website, stationery, and business cards. Their decision includes the following:
LOGO:
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BANNERS:
MOOD BOARD:
THE PITCH
"Ms. Mal Designs: Artistry Unleashed, Tomorrow’s Treasures Today!! 🎨
We’re a dynamic online business specialising in two key areas:
Print On Demand Stores: Discover unique AI-generated designs on products like postcards, gift cards, and more. Explore our Redbubble, Etsy, eBay, and Square stores.
Freelance Digital Solutions: We’re your go-to for content creation and social media management. Let us elevate your brand presence.
Join us on Facebook, Instagram, and LinkedIn for artful adventures and creative inspiration! "
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| Instagram Post and/or Ad, featuring QR Code to Facebook page. |
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| Facebook Post and/or Ad, featuring QR Code to Facebook page. |
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